6/22/2016

Brand Spotlight: It Cosmetics


I have been meaning to make a post about this brand for quite some time now. I have seen a few bloggers and youtubers talk about It Cosmetics but not many, but enough to spark my interest in this brand. I went to ULTA to buy a few christmas gifts for my sister, while I was there I found a couple sample sizes of It Cosmetics products that I figured I could stick in my sisters stocking. As you may have guessed it... they didn't make it to her stocking. I decided to keep them all, and boy and I glad I did! I told my best friends that if I lost all my makeup in a fire and had to start my collection over I would only buy It Cosmetics products. Yup, thats how much I love these products.


I wasn't planning on doing a review of these products. I really just wanted to rave about this company. But why not... I'll give you a little mini review

The first product I was drawn to from this company was the Bye Bye Redness Correcting Cream. I have really bad rosacea that is very noticeable. I have never really been insecure about it until recently, my foundation just didn't seem to be doing the trick this winter. Once I received this product as a christmas gift it changed my life. Since using this product I have felt so comfortable with my skin. There were even times where I could just throw this cream over my rosacea and I'm good to go, I didn't even need foundation over the cream! I'm on my second pot and soon to be third! I will never stop buying this product. This product shown in the picture is the only fully size product I own.

After trying that product I couldn't wait to dive into the rest of the products! I was pretty excited to try the Your Skin But Better CC Cream mainly because I have seen Marissa Lace rave about this product. Its completely worth the hype. I have never gotten so much compliments on my skin before. I would do a light layer of this over the Bye Bye Redness Correcting Cream. The name completely does it justice, its literally your skin but better! My skin always looked fresh with a healthy glow. This CC Cream is said to be infused with cutting-edge anti-aging technology and is clinically shown to improve skin texture, brightness and increase skin hydration by 79%. I completely stand by this claim! 

The Hello Lashes 5-in-1 Mascara is said to be a best seller for It Cosmetics and I believe it. This mascara made it into my "mascara routine" (yes, I have a mascara routine) I'm someone that has naturally long lashes and I take pride in my lashes. If you got it flaunt it! This mascara helped hold the curl in my lashes, never flaked and gave amazing volume to my lashes. I'm someone who really doesn't like the clumpy lashes look so for a mascara to separate, give my lashes volume and length is a great mascara in my book!

Finally we have the Bye Bye Under Eye Concealer. This concealer is definitely a full coverage concealer, but it is blendable enough to make it a more medium coverage if you prefer. Its thick and creamy and really covers my dark circles. I haven't used this a ton because it is so full coverage now that its summer I go for a more natural look so the crazy covered under eye concealer isn't my look right now. But when I do go for more of a glam summer look this is what I reach for!

So as you can see I have a little crush on this company. It Cosmetics products are just filled with ingredients that is supposed to help your skin, how could you not love that?! I had emailed their customer service with some questions too and they were fast to respond and super nice! They were probably one of the best customer service responses I have ever had. Like I said earlier if I wasn't a broke, post-grad student with no job I would restart my collection with this brand. I have nothing but good things to say and once I finally find a job that first paycheck will be going to them! If you haven't tried any of the It Cosmetic products I suggest you get your butt to ULTA today (or order online) and try out some of their products!

Latest Instagrams

© candidly brittany. Design by Fearne.